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William Hill Customer Support & Complaints

In this article, we will review the customer support services offered by William Hill, one of the most popular gambling and sports betting platforms in the UK.

Dean McHugh
Dean McHugh

Last updated: 2025-07-30

Chad Nagel

5 minutes read

SportsBoom offers honest and impartial UK bookmaker reviews to help you make informed choices. While we may earn commissions through affiliate links, our content remains independent and free from promotional influence. For more information, see our Content Transparency and How We Review pages.

William Hill
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  • Longstanding trusted bookmaker
  • Large variety of deposit options
  • Fast withdrawal processing
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    Overall Rating

    4.2/5
    Full T&Cs apply 18+
    Contact William Hill UK Support

    Contact William Hill UK Support

    How to Contact William Hill UK Support

    William Hill offers several ways for customers to get in touch with their support team. These include:

    MethodDetails
    Live Chat24/7
    EmailShophelp@williamhill.co.uk
    Phone0870 518 1715
    Social MediaX (Formerly Twitter)
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    Self-Service Tools

    Before contacting William Hill's support team, we recommend checking out their Help Centre, which can be found on their website. The Help Centre offers a wealth of information on various topics, such as account management, payments, promotions, and responsible gambling. You can also search for specific keywords to find answers to your questions quickly.

    Common Customer Complaints About William Hill

    Despite offering a wide range of sports betting and gambling options, William Hill is not immune to customer complaints. Some of the most common issues raised by customers include:

    1. Account verification: Some customers have experienced delays in the verification process, which can be frustrating, especially when they want to place bets or withdraw funds.

    2. Payment issues: Customers may encounter problems with deposits or withdrawals, such as delays, declined transactions, or difficulties in using certain payment methods.

    3. Technical problems: Occasionally, customers may experience technical issues, such as website downtime, app crashes, or login problems.

    William Hill Complaint Resolution

    William Hill takes customer complaints seriously and has a dedicated team to address and resolve these issues. If you have a complaint, follow these steps:

    Contact William Hill's customer support via live chat, email, or phone. Explain your issue and provide any relevant information, such as your account details or transaction IDs.

    If the support representative cannot resolve your issue, they will escalate it to a higher level of support. You may be asked to provide additional information or documentation.

    William Hill aims to resolve all complaints within 10 days. If your issue is complex and requires more time, they will keep you updated on the progress.

    If you are not satisfied with the outcome of your complaint, you can contact the IBAS or the UK Gambling Commission, which regulates William Hill's operations.

    SB Support & Complaints Score - William Hill UK

    MetricScore
    Live Chat Availability & Quality8/10
    Help Centre Quality & Navigation8.5/10
    Email/Phone Response Time8/10
    Escalation Process & Fairness8/10
    Community/Social Media Responsiveness 7/10
    Transparency in Resolution 7.5/10
    SB Support Index7.8/10
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    Pros and Cons of William Hill Support in the UK

    Pros

  • 24/7 Live Chat

  • UK Phone Number

  • Clear Complaints Procedures 

    • Cons

  • Limited Social Media Channels

  • Not All Agents Speak Good English

    • Final Thoughts - Is William Hill Customer Support Reliable?

    William Hill offers a robust customer support system with multiple channels for customers to reach out for help. Their Help Centre provides a wealth of self-service resources, and their support team is knowledgeable and responsive. However, like any company, they are not immune to customer complaints, particularly regarding account verification, payment issues, and technical problems.

    If you encounter any issues while using William Hill's platform, do not hesitate to reach out to their customer support team. They are committed to resolving your concerns promptly and professionally. 

    FAQs

    How do I contact William Hill customer service in the UK?

    If your issue is of an urgent nature, we recommend using the live chat
    feature. For anything else you can contact them via email, phone or
    through the social media platform ‘X’.

    Does William Hill have 24/7 live chat?

    They certainly do. As a global brand, they understand the importance of
    speaking to their customers at any time of the day.

    How long does William Hill take to respond to queries?

    William Hill tries to resolve all complaints within 10 days.

    Dean McHugh
    Dean McHughSports & Casino Betting Writer

    My name is Dean, AKA The Stat Man. I am a Sports Betting Analyst who uses math, algorithms, probability and logic to create my posts. I live in the UK, on the outskirts of London but my background and heritage is Irish. I'm an avid Manchester United fan who sees following them as a religion. Sport is pretty much my life, as I live and breathe it daily. If there is something I don't know, it's probably not worth knowing as I have over 20 years industry experience and insight.

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