Authors

Shane is a seasoned sports journalist and one of the most recognisable voices in the snooker pressroom. From Ronnie O’Sullivan to Zhao Xintong, he has sat down with the sport’s biggest names and broken hundreds of front-page national stories.

Alongside his work for SportsBoom, Shane regularly freelances for national outlets including the Daily Mirror, Daily Express, and Daily Star.

While cricket is Shane’s true passion, particularly Test cricket, he keeps it largely separate from his professional work. But don’t expect him to be sold on The Hundred as the future of the game.

Lucie Turner is an experienced freelance content writer who has carved out a strong niche in the iGaming and casino space. Since 2015, she has worked with a wide range of international clients across the UK, US, and Europe, building a reputation for producing content that is both informative and genuinely engaging.

Having written for national newspapers and respected publications for 25 years, Neil brings a wealth of experience as both a writer and journalist. In the past three years, he has done freelance work for BBC Sport.

Louis Hobbs is the Sports Editor at SportsBoom, overseeing daily coverage across a wide range of sports while shaping the site’s editorial direction and breaking news agenda.

When he’s not editing the website from home or SportsBoom’s London office, Louis can usually be found in the darts or snooker press room. He has covered both sports extensively for SportsBoom, reporting live from venues for over three years and building strong relationships across the professional circuits.

With a background in interviews, exclusives and live event reporting, Louis combines on-the-ground insight with sharp editorial judgement to ensure SportsBoom delivers authoritative, engaging and timely sports journalism.

My name is Dean, AKA The Stat Man. I am a Sports Betting Analyst who uses math, algorithms, probability and logic to create my posts. I live in the UK, on the outskirts of London but my background and heritage is Irish. I'm an avid Manchester United fan who sees following them as a religion. Sport is pretty much my life, as I live and breathe it daily. If there is something I don't know, it's probably not worth knowing as I have over 20 years industry experience and insight.

Ekrem Konur is a well-known football transfer specialist and journalist, respected worldwide for breaking exclusive stories. Over the years, he has built strong working relationships with leading international outlets including Marca, AS, Mundo Deportivo, Bild, Record, Daily Mirror, CaughtOffside, Goal and ESPN.

Charles Perrin is a seasoned sports and betting journalist with a career built around delivering insightful, engaging, and SEO-savvy content for a global digital audience. With a focus on football, NBA, NHL, golf, and a wide range of other sports, Charles has spent over a decade creating content that blends analysis, tips, and features in a way that keeps readers coming back.

Marc Strydom is a passionate sports enthusiast with a particular love for football and the NBA. He has built a respected career in the sports betting industry, most notably as Editor-in-Chief at Hollywoodbets, where he led the production of the widely-read newspaper, Soccer Betting News.

David Cook is a Freelance Writer who works across a range of media-related roles in the gaming industry; a space David has worked in since 2014. David is a former editor of a B2B gaming publication. He is an NCTJ-qualified journalist and also holds a degree in sports journalism.

Farah Barry is an experienced SEO content writer and content strategist with a strong background in digital marketing and the iGaming industry. With over a decade of experience across content, CRM, and brand management, she brings a well-rounded and commercially focused approach to everything she creates.

Claudia Hartley is a versatile content writer and editor with a strong footing in digital publishing, particularly within the iGaming and affiliate space. With nearly a decade of experience, she has built a reputation for producing clear, engaging, and well-researched content that connects with readers while meeting SEO goals.

With seven years of dedicated experience in the iGaming sector, Anders is a specialist in content creation and strategic implementation. His expertise spans both the casino and betting industries, particularly within Nordic markets.

A sports journalist with a focus on cricket, Wriddhaayan Bhattacharyya is based in India. He specializes in news writing, features, and profiles, and is particularly adept at crafting human-interest stories that explore the world of cricket on and off the field. With a strong command of statistics and data-driven narratives, he has also extended his expertise to new media as a podcaster and talk show host.

Chad’s career in the sports betting industry began in October 2013 when he joined Hollywoodbets. During his time there, he wrote football betting content for the Hollywoodbets Sports Blog and contributed extensively to their weekly betting publication, Soccer Betting News. His work and leadership eventually led to him being appointed Editor-in-Chief of the publication in February 2016. 

Bruce Douglas is an experienced editor and copywriting professional with a proven track record in shaping high-quality content across multiple platforms. With a career spanning journalism, editorial management, and digital content strategy, he brings a keen eye for detail and a passion for precision to every project he works on.

With over ten years dedicated to writing about sports, sports betting, and iGaming, Luke offers a unique perspective on the industry's significant transformation. His passion for football, blackjack, and live dealer games keeps him at the forefront of the sports betting and iGaming scenes.

With over two decades of experience in iGaming and sports betting, Ziv brings a wealth of industry knowledge. His passion for writing began in his school years, where he distinguished himself as the editor of the school newspaper.

Henry Cheal is a versatile sports journalist and content creator, known for bringing energy, insight, and a conversational tone to his work. With a passion for motorsports, football, NFL, NBA, and a range of other sports, Henry has built a career that combines in-depth analysis with engaging storytelling for a global audience.

Jo Davies is a content writer with a well-rounded background that brings a practical, real-world edge to her work. Before moving into writing, she built experience across a range of industries, including health and safety, administration, petrochemical, medical, skills training, and hospitality. That journey has helped shape her ability to communicate clearly and approach topics with structure and understanding.

Carla Naude is a young energetic and experienced lady who has a passion for the iGaming industry and loves writing articles. She enjoys sharing her knowledge and enthusiasm for the online gambling industry. She strives to make an effort to provide gamblers and readers with top-quality articles and informational guides.

Professional Background

Sam began freelancing in 2021, picking up iGaming briefs early on. Quickly, he realised this was the space he wanted to grow in. The combination of sports, casino, strategy, and the forever-changing regulatory landscape was something that interested him.

Over the following years, he produced 1M+ words of content, receiving over 500 five-star reviews. He’s written for all types of businesses in the industry, from casino operators all the way to affiliates and agencies in the UK, US, Canada, and Australia.

For a short period, Sam also helped scale remote editorial teams through SOPs, editorial standards, and QA workflows. While he valued the experience, he found that hands-on writing was what he liked best, so he returned to freelancing solo.

Alongside this, he’s contributed sports content to The Stacey West, Lincoln City’s #1 fan podcast. He’s also a regular attendee at industry-related events, such as iGB, ICE, and SiGMA.

What Makes Sam an Expert

Sam’s expertise comes from repetition. Having produced over a million words of iGaming content for multiple brands, affiliates, and service providers, he knows exactly what readers want and rightfully deserve.

Sam’s Top Tips

• Always read the fine print on bonuses before claiming: Check bonus terms like wagering requirements, game restrictions, contribution percentages, duration, max bets, max wins, etc., to see the true value of a bonus.
• Know the casino or sportsbook you’re signing up for: Perform 5-10 minutes of research before signing up for a platform. Check licensing, customer reviews, and what they generally offer. It won’t take long, and it’ll save you a ton of headaches.
• Don’t make impulsive bets: Emotional and reactive betting is a good way to lose money. When emotions are high, take a walk and come back to it when you’ve calmed down.
• Loyalty programs can be more valuable than most think: Don’t overlook ongoing rewards for flashy welcome bonuses. A strong loyalty scheme can provide far better long-term value.

Work Experience

• Samuel’s Writing - Freelance iGaming Content Writer (2021 - Present)

Education

• Self-Education - Certified Search Specialist (Digital Marketing Institute), Advanced SEO Training (Gotch SEO Academy)
• Industry Training - Internal training from operators, affiliates, and service providers in the industry.

Q&A

Q: Why did you get into the iGaming industry? By trial and error. It came into my writing career early on, and I found it more interesting than other industries like travel, tech, history, etc.

Q: What makes you good in this role? I know the industry inside and out and generally care about the reader. Their time is valuable, so I always want to produce the best content for them.

Q: How do you ensure a casino or sportsbook review is complete? Intensive research, personal experience, and third-party validation. These tell me everything I need to know about what the platform is, what they offer, and how well they offer it.

Q: What’s the biggest issue you see with iGaming content today? Far too much content is being produced for search engines and not people. If it doesn’t benefit the reader, the content isn’t doing its job.

Dimitris Manakos is a Greek sports journalist and Editor-in-Chief of England365.gr, the largest Greek website dedicated exclusively to English football.

He is also involved in international collaborations, contributing to platforms like Wearebrighton and JustArsenal, while currently developing long-term editorial projects focused on Arsenal FC and its global impact.

Driven by a passion for football and storytelling, Dimitris aims to create meaningful content that connects fans with the people and stories behind the game.

Nigel Naicker is a dynamic sports media professional with a strong track record in content creation, digital marketing, and communications within football and the broader sports industry. His career blends hands-on experience in media, PR, and operations with a deep understanding of digital content strategy, making him a versatile voice in sports media.

Ryan Liberty is a sportswriter known for his conversational style and ability to make content feel both engaging and easy to follow. With a genuine passion for sport, his work is driven by a love for football, horseracing, Formula One, and tennis, among others, allowing him to cover a wide range of topics with confidence.

Angelique Visser is a dedicated sports writer who channels her love for soccer, golf, and rugby into her work. Having written for prominent sports publications, she excels at delivering sharp match previews and post-game analyses. A lifelong supporter of Real Madrid and Ernie Els, Angelique combines detailed statistical insights with her personal passion for the game.

Having written for a wide variety of websites and publications, including popular UK betting newspaper The Racing & Football Outlook, Bradley has produced a wealth of sports betting articles, covering topics such as betting guides, value betting tips, match previews, match reports, stats and analysis pieces and news. Bradley is also passionate about creative writing, and he also enjoys travelling and working in different places, becoming a digital nomad in early 2024.

Professional background

After studying Sport & Leisure Management at Sheffield Hallam University, James began his career in iGaming in 2015. As a keen football fan, he focused on expert betting tips and sports betting guides. This included coverage of major events, including Euro 2020, the 2022 World Cup, The Grand National, and The Summer Olympics.

James’ expertise in sports betting was noticed by Talksport, where he wrote guides and predictions on the English Premier League, Tour de France, Cheltenham Gold Cup, and other major events. He also kept a close eye on football transfers, managerial changes, and promotions/relegations.

Having worked on a freelance basis for over a decade, James wrote content for the likes of Gentoo Media, Clickout Media, and the Gaming Innovation Group. This included reviews of major operators in the UK and other English-speaking markets. As well as writing, James has experience as an editor and managing a small team of copywriters.

Other sites James has written for include safebettingsites, basketballinsiders, casinotopsonline, and readwritemalaysia.

What Makes James An Expert

James has fantastic knowledge of betting operators, markets, odds formats, and promotions. He has a keen eye for detail and knows what to look for when picking winners. James has an engaging writing style and ensures that the copy is accurate and useful to readers who are looking to get into betting or improve their success rate.

James Top Tips

• Take time to find value: It is relatively simple to back the best sports teams and players. However, James suggests spending time browsing markets and finding better value on outsiders.
• Read the bonus small print: James knows the importance of reading the T&Cs. Consider the minimum deposit, wagering requirements, eligible markets, and minimum odds.
• Watch games live where you can: Take advantage of live streaming services to get the best understanding of sporting events. This puts you in the best possible position to make accurate in-play predictions.
• Only bet what you can afford to lose: James knows the importance of responsible gambling and always points out how important it is to only wager what you can afford to lose. This helps to ensure that you don’t get into financial difficulty from what should be an entertaining pastime.

Work Experience

• Readwrite – Content Writer (2023-2026)
• Gaming Innovation Group – iGaming Copywriter (2021-2023)
• Gentoo Media – iGaming Specialist (2018-2021)
• Media Skunk Works – Betting Writer (2015-2017)

Education

James has completed training with many of the organisations he has worked with. This includes SEO optimisation and keyword research. He is a keen learner who is constantly looking to improve his skills.

Q&A

Why did you get into the sports betting industry?

I have always had a passion for sports, whether it be football, cricket, rugby, or motor racing. After developing my skills as a writer, I began working for bookmakers and betting publications. I never looked back!

How do you spot value in the markets?

I use my expert knowledge of the teams and players involved to find value. I carry out extensive research on injuries, form, H2H, and motivation for victory to find suitable markets.

What are my favourite sports to bet on?

Football is my bread and butter, and the range of markets helps to keep things interesting. I would also recommend horse racing, tennis, and cricket, as there are thousands of daily markets.

Having written and edited articles on iGaming news and sites for several years, Wayne Goodchild brings extensive expertise across various markets, with a particular focus on the UK.

Deep within football’s inner circles, the Transfer Mole uncovers secrets from agents and club insiders across Europe, bringing you exclusive transfer news before it breaks.

Since he broke loose from the shackles of long hours huddled up in a hot classroom learning Mandarin Chinese and Pinyin at the famous Confucius Institute, UNIZIK, Emmanuel Chinaza has embraced sports and football in particular, and it helped that he grew up in the football-crazy city of Anambra.

Nathan has over a decade of knowledge and experience, both as a former professional sportsperson and journalist. Nathan, a former radio sports presenter and producer is an award-winning community radio sports producer/presenter.

Ongama Gcwabe is an experienced Sports Journalist based in South Africa. In his career, Ongama’s work has been published in the country’s biggest newspapers company, Independent Newspapers, and some of the leading news and sports websites including IOL Sport.

Wendy Prinsloo is a spirited writer with a deep passion for Formula 1, Football, and Rugby. Her engaging narratives have appeared in various sports betting publications, where she delivers insightful content. A devoted fan of the Springboks, Wendy combines her love for sports with a flair for accessible storytelling.

Professional background

Daniel has always loved the craft of writing, so much so that he completed a degree in English Language and Literature. Armed with a deeper understanding of the English language, Daniel combined his passion for poker with his penchant for words.

Despite being a poker player in his spare time, Daniel lacked experience as a professional writer. He rectified this by producing free content for Pokernews and WPT Poker Magazine. This gave him the experience needed to land a full-time job at WPT Poker Magazine in 2008.

Starting as a features writer, he learned the art of creating compelling copy. Eventually, Daniel’s experience as a pro poker player saw him take charge of the magazine’s strategy section. Working with other pros and industry experts, he compiled and wrote dozens of insightful strategy articles every month.

After leaving WPT Poker Magazine, Daniel used his knowledge of poker strategy concepts to master other forms of gambling, including casino games and sports betting. This allowed him to produce upwards of 3,000 articles for ics-Digital, a marketing agency that works with brands such as PokerStars and Paddy Power.

Today, Daniel has worked for all the industry’s leading online publications. From poker strategy and casino game guides to sports betting previews for talkSPORT, he’s covered the gambling industry from all angles.

What Makes Daniel An Expert

After discovering poker at university in 2005, Daniel became part of Collin Moshman’s stable of pros. From there, Daniel worked for WPT Poker Magazine as a features writer and strategy editor. Daniel eventually parlayed his knowledge of odds, outs, and card combinations to master casino games and sports betting. This led him to become an accomplished writer on all forms of gambling.

Daniel’s Top Tips

Look for inconsistencies: Daniel knows that bookmakers make mistakes. Your job is to find spots where the price doesn’t match the outcome based on your analysis. Use different sites for different sports: Daniel advises you to shop around because some betting sites offer betting odds for football and horse racing, while others are better for baseball and tennis. Don’t ignore bonuses and always read the terms: Daniel knows that the right moves can lead to the wrong results in gambling, which is why you need the bonuses with fair terms and conditions. Money always matters when it comes to betting: Daniel says that the best bettors aren’t always those with the most knowledge. They’re the ones with a disciplined strategy and good bankroll management. Enjoy it!: Daniel stresses the importance of making gambling a form of entertainment. If it’s not fun, stop.

Work Experience

• Freelance Content Writer – Various outlets, including SportsBoom (2013-Present)
• WPT Magazine – Features Writer and Strategy Editor (2008-2012)
• Freelance Content Writer – Pokernews and the WPT (2006-2008)

Education

• English Language and Literature BA - The University of Sheffield (2003-2006)
• Professional Experience, including WPT Poker Magazine (2006-Present) After leaving WPT Poker Magazine, Daniel became a freelance writer. He initially worked with a digital marketing company called ICS-digital. Through ICS-digital, Daniel produced over 3,000 SEO articles on topics such as poker, gambling, healthcare, and technology.

Q&A

Q: Why did you get into the sports betting industry? I’ve grown up with sport. From a young age, I gravitated towards football and sprinting. Getting older, I transitioned to MMA and, most recently, powerlifting. This personal experience with sport complements my interest as a spectator and sports bettor.

Q: What do you think makes a good bettor? Patience and research. Too many people act on impulse in all forms of gambling, including sports betting and poker. Those who take their time and do the necessary research inevitably do better over time.

Q: How do you spot value in the markets? Spotting value requires a holistic strategy. Don’t focus on the odds alone. Read news stories, track recent form, and look back at past results. Build up a complete picture of an event/athlete to get a real reflection of their chances.

Q: What advice would you give someone new to betting? Enjoy yourself, and it’s not a race to become a millionaire. Everyone wants to win, but that shouldn’t come at the cost of your financial or mental health. Always stay within your limits and remember that betting is a form of entertainment.

Professional Background

Mitchelle began her career in 2014, working with established content agencies. Some include Text Experts, Expert Writers, Hubshout, and iWriter. During this period, she developed a strong foundation in SEO writing and created high-volume content across gambling, casino, and betting niches. Her work included casino reviews, game guides, betting tips, and platform comparisons, helping users make informed decisions.

Over the years, she built expertise in writing structured, user-focused content tailored to both beginners and experienced players. Her ability to simplify complex betting concepts and present them in an accessible format became her key strength.

In 2025, Mitchelle expanded her portfolio by joining OnlineCasino.org. Here she contributes detailed casino content, including game breakdowns, platform reviews, and industry-focused articles. Her work continues to focus on clarity, accuracy, and the delivery of value to readers navigating the iGaming space.

What Makes Mitchelle An Expert

Mitchelle’s expertise comes from years of hands-on experience producing iGaming content at scale while maintaining quality and accuracy. She understands user intent, platform features, and betting mechanics, allowing her to create content that is both informative and easy to follow. Her background in SEO ensures that every piece is optimized for visibility without sacrificing readability.

Mitchelle’s Top Tips

• Understand the platform before you play: Mitchelle advises users to review platform features, payment options, and terms before getting started.
• Focus on simple strategies first: She recommends starting with straightforward games and strategies to build confidence.
• Always read bonus terms carefully: Mitchelle highlights the importance of checking wagering requirements and conditions.
• Set limits and stick to them: She emphasizes responsible play and disciplined budgeting.
• Choose trusted platforms: Mitchelle suggests using well-reviewed and reputable sites for a safer experience.

Work Experience

• OnlineCasino.org – iGaming Content Writer (2025–Present)
• Text Experts – Content Writer (2016–2021)
• Expert Writer – Content Writer (2020)
• Hubshout – SEO Content Writer (2019)
• iWriter – Freelance Writer (2014–2016)

Education

Text Experts – Internal Training & Development

Completed structured training in casino, betting, and gambling analysis in 2016. Gained hands-on experience in content creation, industry research, and betting market fundamentals, building a strong foundation in iGaming content, editorial standards, and SEO-focused writing.

Q&A

What should bettors understand before placing their first bet?

Start with the basics. Learn how odds work, what different markets mean, and how payouts are calculated. Taking time to understand these fundamentals helps avoid costly mistakes early on.

How can bettors manage risk effectively?

Set a clear budget and stick to it. Only wager what you can afford to lose, and avoid increasing stakes to recover losses. Consistent bankroll management is key to staying in control.

What separates consistent bettors from casual ones?

Consistent bettors rely on research, track their bets, and make decisions based on data rather than emotion. They focus on long-term results instead of short-term wins.

What habits should bettors avoid?

Avoid chasing losses, betting impulsively, and following trends without research. These habits often lead to poor decisions and unnecessary risk.