William Hill Review (Sportsbook & Casino) 2025 – Is It Safe and Legit?
SportsBoom offers honest and impartial UK bookmaker reviews to help you make informed choices. While we may earn commissions through affiliate links, our content remains independent and free from promotional influence. For more information, see our Content Transparency and How We Review pages.
- Longstanding trusted bookmaker
- Large variety of deposit options
- Fast withdrawal processing
18+. Play Safe. From 00:01 on 18.10.2022. £30 Bonus. New customers only. Min £10 stake on odds of 1/2 (1.5) or greater on sportsbook (excluding virtual markets). Full terms and conditions apply
I was delighted when I was asked to write a review of William Hill. I was keen to see if its near-century-long reputation holds up in 2025. Testing its sportsbook, casino, and esports offerings firsthand, I was impressed by its slick mobile app, diverse markets, and robust live betting. However, some payment methods and bonus terms felt restrictive. Below, I break down my experience to help you decide if William Hill is your ideal betting platform.
SB Market Index
SB Market Index: 4.4/5
SB Score: 4.5/5
Industry Insights: 3.9/5
To calculate the SB Market Index, I gathered ratings from top industry sites for William Hill, converting scores out of 10 to a 5-point scale where necessary. Here’s the breakdown:
| Website | Rating |
| Trustpilot | 1.3 |
| OLBG | 4.1 |
| Ask Gamblers | 4.0 |
| Casino.org | 4.5 |
| Sporty Trader | 4.0 |
| Odds Checker | 4.5 |
| Casino Guru | 4.3 |
| Betting Expert | 4.0 |
| Which Bookie | 4.5 |
| Bookmakers.Bet | 4.2 |
| Gambling.com | 4.5 |
| Reviews.io | 1.2 |
| Racing Post | 4.5 |
| The Punters Page | 3.3 |
| Gambling Authority | 4.6 |
| Cheeky Punter | 4.5 |
| Casinomeister | 3.3 |
| Punter 2 Pro | 4.25 |
| Oddspedia | 4.6 |
| ICA | 4.0 |
| Bookmaker Advisor | 4.0 |
| Betting Lounge | 3.9 |
| Betting.co.uk | 3.5 |
| Get Your Tips Out | 4.0 |
| Soccer24 | 3.8 |
| Average Score | 3.9 |
Is William Hill Safe & Legit?
William Hill is absolutely legit, has the licenses from the UK Gambling Commission (No. 39225) and Gibraltar Gambling Commissioner, and had a great overall experience when I tested it. I felt secure with both the deposits and withdrawals because my data was protected with TLS encryption. I deposited £10 via Visa, and when I withdrew £50, I encountered no issues. Verification took around 12 hours for withdrawal. I felt comfortable using the site because it follows strict regulations, and is partnered with IBAS and GamCare, so I trusted it.
William Hill: Key Features
Casino Games
Deposit Bonus
Esports Betting
Mobile App
Ongoing Promotions
Partial Cash Out
24/7 Support
VIP ProgramWilliam Hill offers a comprehensive betting experience, blending sports, casino, and esports seamlessly. Here’s what’s available:
William Hill Review: Pros & Cons
Pros
Trusted since 1934 with UKGC and Gibraltar licenses
Extensive sports markets, including football and eSports
User-friendly mobile app for iOS and Android
High-quality live casino by Evolution Gaming
Fast withdrawals via e-wallets (within 24 hours)
Cons
High casino bonus wagering requirements
Limited poker focus compared to dedicated platforms
Some payment methods excluded from bonuses
Low Trustpilot score (1.3/5) due to customer service issues
William Hill Bonuses & Promotions for Sports and Casino – What to Expect
William Hill offers bonuses typically geared towards casino players, but the wagering requirements are high. I explored their promotions directly and, although they are good, the terms require reading. Below, I look at their key offers, tested directly on their website.
William Hill Bonuses & Promotions
Does William Hill Have a Sports and Casino Welcome Bonus?
The sports welcome offer is: Bet £10, get £30 in free bets. Applies to new customers using promo code R30 only. Minimum £10 stake at minimum odds of 1/2. Free bets will be paid as 3 x £10 when settled after your first qualifying bet.
William Hill Sports and Casino Welcome Bonus
There is also a casino welcome bonus which is deposit and stake £20 using the promo code L50 and get 200 free spins on Fishin’ Triple Pots of Gold. Deposits made by PayPal or Paysafe do not qualify for this promotion.
William Hill Sports and Casino Welcome Bonus
William Hill Aviator Rain – Is It Available?
William Hill does not offer an Aviator Rain promotion or the Aviator game itself. I checked the casino section thoroughly, and instant games like Crash or Plinko are absent. Instead, their focus is on slots, table games, and live dealer options.
William Hill Casino Promotions – Can You Get Them?
Casino promotions are plentiful. Beyond the welcome offer, I found the £200,000 monthly prize draw, where a £10 stake on selected games enters you for cash prizes (top prize £5,000). The Drops & Wins tournament by Pragmatic Play also caught my eye, offering £2 million in monthly prizes for 50p spins on eligible slots. These promotions add value, but the lack of no-deposit bonuses was noticeable.
There are lots of free spins offers available at William Hill that change on a weekly basis.
At the time of me writing this review, you could get 60 free spins on Alpha Gods of Anubis when you deposit and stake £30 daily.
William Hill Casino Promotions
Alternatively, you can get 100 free spins on Aztec Inferno Gold Eruption, when you deposit and stake £50 daily.
William Hill Casino Promotions
William Hill VIP Club & Loyalty Program – How It Works
William Hill does not offer a traditional online VIP or loyalty program. Instead, they provide the William Hill PLUS Card, exclusive to in-store betting in the UK. With the PLUS Card, bettors earn points for every bet placed in William Hill’s retail shops.
William Hill Sports Betting Promotions
William Hill is one of the most highly-promoted operators. The site updates their promotions frequently as they relate to many topical sports events throughout the calendar. I was able to find several common promotions for existing customers and features present, including:
- Scratch of the Day
- Free or 4 Prediction Game
- Acca Freedom
- Bet Boost
- Bonus Drop
- Build Your Odds Freedom
Much of the branding around promotions at William Hill is intended to endorse a feeling of freedom in the way that customers place their bets.
William Hill Sports Betting Promotions
Other Promotions & Limited-Time Offers
Promotions are rife at William Hill, and there are daily free spins, exclusive odds boosts, tournaments, live casino promos, and free bingo offers.
Other Promotions & Limited-Time Offers
Product Features
William Hill delivers a robust mix of sportsbook, casino, and esports betting, all accessible via a polished platform. Here’s a snapshot:
| Feature | Rating |
| Sports Betting | 5/5 |
| Casino Games | 4/5 |
| Esports Betting | 5/5 |
William Hill SPORTSBOOK Review
Sportsbook Features
Live Streaming
Partial Cash Out
Bet Builder
ACCA Insurance
Cash Out
Early Payout
Odds BoostsWilliam Hill’s sportsbook impressed me with its depth and polish. I placed bets on football, tennis, and snooker, finding the platform’s competitive odds and live betting features top-notch. The #YourOdds bet builder let me craft custom bets, adding a personal touch.
William Hill Sports Betting Review
Betting Markets at William Hill – From Popular Leagues to Niche Sports
William Hill covers over 36 sports, from football betting and horse racing to niche options like GAA Hurling and lotteries. I tested football markets, finding over 100 options per Premier League match, including corners, player props, and handicaps. Unique markets like politics and TV specials set William Hill apart. Here’s the full list:
| American Football | Golf | Snooker |
| Athletics | Greyhounds | Squash |
| Australian Rules Rugby | Handball | Table Tennis |
| Badminton | Horse Racing | Tennis |
| Baseball | Ice Hockey | TV/Specials |
| Basketball | Lacrosse | UFC |
| Boxing | Lotteries | Virtual World |
| Cricket | Motor Racing | Volleyball |
| Cycling | Motorbikes | Winter Sports |
| Darts | Netball | Rugby League |
| E-Sports | Politics | Rugby Union |
| Football | GAA Football | GAA Hurling |
William Hill Sports Betting Odds – How Competitive Are They?
William Hill’s odds are highly competitive, with an average overground of 106.45% across football, tennis, and horse racing - well below the 110% industry threshold for substandard odds. I compared football odds to Bet365 and found William Hill’s margins slightly tighter for Premier League matches. You can switch between decimal, fractional, or American odds formats via a dropdown menu. Daily odds boosts, especially for football and horse racing, added value during my tests.
William Hill Sports Betting Odds
Live Betting & Streaming – Real-Time Action, Cashouts & Odds Updates
William Hill offers an excellent live streaming experience, making it easy to follow events tied to your in-play bets. The quickest way to access available streams is by visiting the in-play section and ticking the live streaming box, which filters events to show only those with streaming options.
Alternatively, you can browse the sports betting markets and look for a small TV icon next to events that are streamable. While not every fixture supports live streaming, William Hill generally outperforms most betting sites in this area.
During testing, I placed a live bet on a tennis match and found the odds updated smoothly in real time, enhanced by a visual tracker and live stats. Streaming coverage included horse racing and selected football matches, with high-quality performance throughout. The partial cash-out feature also worked flawlessly, allowing me to lock in profits mid-event, with quick and reliable settlements.
Betting Limits & High-Wagering – What Are the Minimum & Maximum William Hill?
Minimum bets start at £0.03 for singles, doubles, and trebles, and £0.01 for accumulators (4+ selections). Maximum bets vary by market and are determined case-by-case. Responsible gambling tools, like daily/weekly deposit limits and self-exclusion, are easily set via account settings, ensuring safe betting.
Is William Hill Sportsbook Worth It?
William Hill’s sportsbook shines with its market variety, competitive odds, and live streaming, making it one of the best betting sites for UK punters. The #YourOdds feature and daily boosts make it stand out. However, more niche sport promotions would elevate it further. It’s ideal for football, horse racing, and esports bettors seeking a reliable, feature-rich platform.
William Hill CASINO Review
Casino Features
Aviator
Live Games
Payout Percentage
Number of Games
Bingo
Poker
Reputable License
Roulette
Slots
Table Games
Slingo
Instant Win
Megaways
Must Win JackpotsWilliam Hill’s casino offers over 700 games, blending slots, table games, and live dealer options. Testing the platform, I enjoyed the variety from top providers like Playtech and Evolution Gaming, though the slot library felt slightly limited compared to newer casinos. Exclusive titles and a strong live casino were highlights.
Casino Game Selection – 700+ Titles & Premium Providers
The casino boasts over 400 slots, 20+ table games, and a robust live dealer section. Major providers include Playtech, NetEnt, and Evolution Gaming. I played Age of the Gods and found its graphics crisp. Exclusive games like Wildfire Wins Extreme add uniqueness.
Casino Game Selection
RTP & Payouts – Which Games Have the Best Returns?
I compared RTPs, finding William Hill’s Gates of Olympus and Bigger Bass Splash at 96.5%, among the highest. Progressive jackpot slots like Mega Moolah offer payouts exceeding £8 million, while Fishin’ Frenzy Jackpot King averages £3 million.
William Hill Slots – Jackpot Games & Popular Picks
Slots dominate with titles like Book of Dead and Big Bass Bonanza. I tested Jackpot King slots, where jackpots regularly hit £2 million. Exclusive titles like Taro’s Tale impressed with unique mechanics. Daily “Must Drop” jackpots, like Reel King Mega, ensure frequent wins.
Exclusive Games – William Hill’s Unique Offerings
There is an impressive amount of exclusive slots and live casino games at William Hill. There’s titles such as William Hill Gold: Link and Win, William Hill Gold Blitz, Hyper Strike William Hill in the slots library. The Live Casino gives you exclusives including William Hill Royal Roulette and William Hill Mayfair Blackjack.
Exclusive Games
Instant Games – Fast-Paced Gambling for Quick Wins
William Hill has a decent selection of instant games such as Aviator, Dice, Blocks, Colors. There’s also a handful of scratchcards if fast play is your go-to.
Live Dealer Games – Real Casino Experience at William Hill
The live casino, powered by Evolution Gaming and Playtech, offers blackjack, roulette, baccarat, and game shows like Crazy Time. I played Lightning Roulette, enjoying HD streams and professional dealers. VIP tables for high rollers are available, with blackjack limits reaching £5,000 per hand.
Live Dealer Games
William Hill Poker – A Unique Twist on Classic Poker
William Hill’s poker, part of the iPoker Network, offers Texas Hold’em, Omaha, and 7-Card Stud. I joined a Sit & Go tournament, finding decent traffic and soft competition. Daily freerolls and a first-deposit bonus (100% up to a limit) were appealing, though serious players might prefer PokerStars.
William Hill Casino Betting Limits – Are There High Roller Games?
Slot bets range from £0.10 to £100, while live dealer games like blackjack allow £0.10 - £5,000. Limits don’t vary by payment method, but winnings caps apply (e.g., £30 max from free spins). High-roller tables cater to big spenders, especially in live casinos.
Is William Hill Casino Worth It?
William Hill’s casino excels with its live dealer games and exclusive slots, backed by premium providers. However, the limited slot variety and high wagering requirements disappoint. It’s best for players seeking a trusted platform with strong live casino offerings and occasional big jackpots.
More About William Hill
William Hill Esports Betting Review – Games, Tournaments & Live Action
William Hill’s esports betting impressed me with its coverage of major titles and live features. I tested bets on CS:GO and Valorant, finding the platform intuitive and odds competitive.
William Hill Esports Betting Review
Esports Betting at William Hill – What Games Can You Wager On?
William Hill covers CS:GO, DOTA 2, League of Legends, Valorant, Call of Duty, Starcraft 2, and Overwatch. Bet on the winner of individual eSports matches, the correct score, the winner of first, second or third rounds, who'll draw "first blood" in a match or destroy the first turret in a MOBA. Whatever eSports betting odds you're looking for, you'll find them here at William Hill.
Esports Tournaments – Bet on the Biggest Events
William Hill offers betting on major tournaments like CS:GO Majors and LoL Worlds. I found markets for regional events too, though early wagering options for future tournaments were limited. Check the esports section for upcoming events.
William Hill Esports Odds – Are They Competitive?
I thought the eSports odds were excellent. Many of the odds are boosted but depend on what you are betting on.
I did notice an eSports promo. If you can't find the eSport betting market or odds that you want, just tweet William Hill with #YourOdds and they’ll price up your bet.
Competitive Esports Betting Odds at William Hill
William Hill’s esports odds hold up well against traditional sportsbooks, though dedicated esports platforms offer slightly better margins. Live odds adjusted rapidly during my tests, crucial for in-play betting.
Live Betting & Streaming – Watch Esports in Real Time
In-play betting on esports is robust, with markets like next kill or map winner. I streamed a Valorant match directly on the platform, with no lag. Interactive tools like live trackers and stats aided my decisions, making live betting engaging.
Esports Betting Limits – Minimum & Maximum William Hill
Esports bets start at £0.03, with maximums varying by event. Responsible gambling tools, like deposit limits, apply to esports, ensuring safe betting.
Is William Hill Esports Betting Worth It?
William Hill’s esports betting is strong, with major games, live streaming, and competitive odds. The lack of niche titles or dedicated promotions is a drawback. It’s ideal for casual esports bettors or those already using the sportsbook.
Review of William Hill User Experience & Website Design
Navigating William Hill’s platform was a breeze. The dark blue and white design is clean, with sports, casino, and esports sections clearly laid out. As a beginner, you’ll appreciate the intuitive menus, while experienced bettors like me found the detailed betting options accessible. Pages loaded quickly, and the search function helped me locate specific games or markets instantly. The desktop site’s depth can feel overwhelming initially, but it’s a goldmine for seasoned users.
William Hill Mobile Experience
William Hill’s dedicated mobile app for iOS and Android is a game-changer. I tested both, and the app’s touch-friendly menus and condensed game views made betting effortless. The bet slip was accessible with one tap, and live streaming worked flawlessly.
All desktop features, including cash-outs and casino games, are available on mobile. The iOS app scores 4.7/5 on the App Store, but the Android version is absent from Google Play, requiring a direct download. Trustpilot’s 1.3/5 rating stems from customer service complaints, not app performance.
William Hill Mobile Experience
William Hill Desktop vs. Mobile – What’s Different?
The desktop site offers a broader view, ideal for multitasking across markets or games. Mobile condenses this into a streamlined interface, prioritizing quick bets and touch navigation. I noticed no exclusive mobile features, but the app’s high-resolution graphics enhanced casino games. Desktop felt slightly cluttered for new users, while mobile was more approachable.
Customer Support
William Hill’s 24/7 support via live chat, email (customerhelp@williamhill.co.uk), and phone (0870 518 1715) was responsive.
Customer Support
I tested live chat, resolving a bonus query in under five minutes. The FAQ section covered most basics, but peak-time delays were reported by some users.
| Support Method | Details |
| Live Chat | 24/7, via website/app |
| customerhelp@williamhill.co.uk | |
| Phone | 0870 518 1715 (08:00–22:00) |
| @WilliamHill |
Customer Support
Deposit & Withdrawal Options at William Hill (Updated 2025)
William Hill supports a variety of payment options for UK users, ensuring seamless deposits and withdrawals. Deposits are instant, with minimums starting at £5–£10, while e-wallet withdrawals process within 24 hours. For detailed guides, check our dedicated pages on William Hill’s deposit methods and William Hill withdrawal methods.
| Method | Deposit Min/Max | Withdrawal Min/Max | Deposit Time | Withdrawal Time | Fees |
| Debit Cards | £5 / £99,000 | £5 / £33,000 (Visa, Mastercard, Maestro) | Instant | 30 mins–4 hours (Visa Direct); 1–3 days (others) | None |
| PayPal | £10 / £5,500 | £10 / £5,500 | Instant | Same day | None |
| Skrill | £10 / £80,000 | £5 / £80,000 | Instant | Same day | None |
| Neteller | £10 / £25,000 | £5 / £25,000 | Instant | Same day | None |
| Paysafecard | £10 / £200 | N/A (Bank Transfer) | Instant | 3–5 days (Bank Transfer) | None |
| Bank Transfer | £5 / £99,000 | £25 / £100,000 | Instant | 3–5 days | £5 (in some cases) |
| Apple Pay | £5 / £99,000 | N/A | Instant | N/A | None |
Step-by-Step Guide to William Hill Registration
Registering on William Hill is straightforward. Here’s how I did it:
- 1
Visit the Site: Click “Join” on the William Hill website or app.
Visit the Site
- 2
Fill Details: Enter personal and contact info (name, email, address).
Fill Details
- 3
Verify ID: Upload a passport or driving license for age verification.
- 4
Deposit & Opt-In: Deposit £10 and opt-in for bonuses.
Deposit & Opt-In
- 5
Start Betting: Your account is active post-verification (within 12 hours).
William Hill Security Measures
I felt secure using William Hill, thanks to TLS encryption and 2FA options during login. The KYC process was smooth, requiring a passport and utility bill. The platform’s UKGC licensing and IBAS membership reassured me of its commitment to fair play.
Responsible Betting
William Hill prioritizes responsible gambling with tools like deposit limits, reality checks, and self-exclusion. I set a £50 weekly limit easily via account settings. Links to GamCare and GAMSTOP ensure support, helping you bet safely and control risks.
Final Verdict – Is William Hill the Right Choice for You?
William Hill is a powerhouse for sports and esports bettors, offering extensive markets, competitive odds, and live streaming. The casino is solid but lacks slot variety. High wagering requirements and customer service hiccups are drawbacks. It’s best for UK bettors seeking a trusted, all-in-one platform with the added benefit of the William Hill PLUS Card for in-store betting rewards.
FAQs
Yes, it’s fully available and licensed by the UKGC for UK players.
Yes, Best Odds Guaranteed applies to UK and Irish horse racing.
WHG (International) Limited, part of 888 Holdings PLC, owns William Hill.
Upload a passport or driving license and a utility bill via the account settings or live chat.
More Betting Site Reviews
- Casimpo Review
- Copybet Review
- Unibet Review
- Quickbet Review
- All British Casino Review
- 7bet Review
- BetMGM Review
- AK Bets Review
- Gentleman Jim Review
- Matchbook Review
- Bzeebet Review
- Bluefox Review
- Star Sports Review
- Betway Review
- Kwiff Review
- Betano Review
- Leovegas Review
- Casino Kings Review
- Onyx Slots Review
- Fruity King Review
What do Others Say?
William Hill delivers top-quality odds, live streaming, and a well-organized interface for sports betting. The site is easy to navigate, with clear live betting options and helpful statistics. While the design could be more modern, the service is reliable and offers a generous welcome bonus for new users.
William Hill provides competitive odds and a smooth betting experience across all tested pages. In-play betting and live streaming are available on desktop, with clear odds and real-time stats. The platform is stable and user-friendly, making it a solid choice for both casual and experienced bettors.
William Hill remains a reliable and well-rounded sportsbook with a wide range of markets, fast withdrawals, and strong mobile performance. The site is easy to use and offers regular promotions. While the odds are not the sharpest, the overall experience is convenient and trustworthy for most bettors.