William Hill Review (Sportsbook & Casino) 2025 – Is It Safe and Legit?

Overall Rating:

4.2/5

Lucie Turner

Sports Betting Writer

Last updated: 2025-07-30

Fact checked by:

Chad Nagel

Sports & Betting Editor

17 minutes read

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William Hill

Licenses: UK, Gibraltar

Bet £10 Get £40 In Free Bets

Longstanding trusted bookmaker

Large variety of deposit options

Fast withdrawal processing

get bonus

Payment Methods

Overall Rating

4.2/5

Full T&Cs apply 18+

William Hill Withdrawal Methods

William Hill Deposit Guide

William Hill App

William Hill Customer Support

William Hill Bonus and Promo Codes

Table of Contents

I was delighted when I was asked to write a review of William Hill. I was keen to see if its near-century-long reputation holds up in 2025. Testing its sportsbook, casino, and esports offerings firsthand, I was impressed by its slick mobile app, diverse markets, and robust live betting. However, some payment methods and bonus terms felt restrictive. Below, I break down my experience to help you decide if William Hill is your ideal betting platform.

SB Market Index

SB Market Index: 4.4/5
SB Score: 4.5/5
Industry Insights: 3.9/5

To calculate the SB Market Index, I gathered ratings from top industry sites for William Hill, converting scores out of 10 to a 5-point scale where necessary. Here’s the breakdown:

Website	Rating
Trustpilot	1.3
OLBG	4.1
Ask Gamblers	4.0
Casino.org	4.5
Sporty Trader	4.0
Odds Checker	4.5
Casino Guru	4.3
Betting Expert	4.0
Which Bookie	4.5
Bookmakers.Bet	4.2
Gambling.com	4.5
Reviews.io	1.2
Racing Post	4.5
The Punters Page	3.3
Gambling Authority	4.6
Cheeky Punter	4.5
Casinomeister	3.3
Punter 2 Pro	4.25
Oddspedia	4.6
ICA	4.0
Bookmaker Advisor	4.0
Betting Lounge	3.9
Betting.co.uk	3.5
Get Your Tips Out	4.0
Soccer24	3.8
Average Score	3.9

Is William Hill Safe & Legit?

William Hill is absolutely legit, has the licenses from the UK Gambling Commission (No. 39225) and Gibraltar Gambling Commissioner, and had a great overall experience when I tested it. I felt secure with both the deposits and withdrawals because my data was protected with TLS encryption. I deposited £10 via Visa, and when I withdrew £50, I encountered no issues. Verification took around 12 hours for withdrawal. I felt comfortable using the site because it follows strict regulations, and is partnered with IBAS and GamCare, so I trusted it.

William Hill: Key Features

Live Streaming

Esports Betting

Partial Cash Out

Bet Builder

Casino Games

Live Casino Games

Poker

Mobile App

Deposit Bonus

24/7 Support

Ongoing Promotions

VIP Program

William Hill offers a comprehensive betting experience, blending sports, casino, and esports seamlessly. Here’s what’s available:

William Hill Review: Pros & Cons

Pros

Trusted since 1934 with UKGC and Gibraltar licenses

Extensive sports markets, including football and eSports

User-friendly mobile app for iOS and Android

High-quality live casino by Evolution Gaming

Fast withdrawals via e-wallets (within 24 hours)

Cons

High casino bonus wagering requirements

Limited poker focus compared to dedicated platforms

Some payment methods excluded from bonuses

Low Trustpilot score (1.3/5) due to customer service issues

William Hill Bonuses & Promotions for Sports and Casino – What to Expect

Promotions & VIP

3.5/5

William Hill offers bonuses typically geared towards casino players, but the wagering requirements are high. I explored their promotions directly and, although they are good, the terms require reading. Below, I look at their key offers, tested directly on their website.

William Hill Bonuses & Promotions for Sports and Casino,.,..jpg

Does William Hill Have a Sports and Casino Welcome Bonus?

The sports welcome offer is: Bet £10, get £30 in free bets. Applies to new customers using promo code R30 only. Minimum £10 stake at minimum odds of 1/2. Free bets will be paid as 3 x £10 when settled after your first qualifying bet.

William Hill Have a Sports and Casino Welcome Bonus.jpg

There is also a casino welcome bonus which is deposit and stake £20 using the promo code L50 and get 200 free spins on Fishin’ Triple Pots of Gold. Deposits made by PayPal or Paysafe do not qualify for this promotion.

William Hill Aviator Rain – Is It Available?

William Hill does not offer an Aviator Rain promotion or the Aviator game itself. I checked the casino section thoroughly, and instant games like Crash or Plinko are absent. Instead, their focus is on slots, table games, and live dealer options.

William Hill Casino Promotions – Can You Get Them?

Casino promotions are plentiful. Beyond the welcome offer, I found the £200,000 monthly prize draw, where a £10 stake on selected games enters you for cash prizes (top prize £5,000). The Drops & Wins tournament by Pragmatic Play also caught my eye, offering £2 million in monthly prizes for 50p spins on eligible slots. These promotions add value, but the lack of no-deposit bonuses was noticeable.

There are lots of free spins offers available at William Hill that change on a weekly basis.

At the time of me writing this review, you could get 60 free spins on Alpha Gods of Anubis when you deposit and stake £30 daily.

Alternatively, you can get 100 free spins on Aztec Inferno Gold Eruption, when you deposit and stake £50 daily.

William Hill VIP Club & Loyalty Program – How It Works

William Hill does not offer a traditional online VIP or loyalty program. Instead, they provide the William Hill PLUS Card, exclusive to in-store betting in the UK. With the PLUS Card, bettors earn points for every bet placed in William Hill’s retail shops.

William Hill Sports Betting Promotions

William Hill is one of the most highly-promoted operators. The site updates their promotions frequently as they relate to many topical sports events throughout the calendar. I was able to find several common promotions for existing customers and features present, including:

Scratch of the Day
Free or 4 Prediction Game
Acca Freedom
Bet Boost
Bonus Drop
Build Your Odds Freedom

Much of the branding around promotions at William Hill is intended to endorse a feeling of freedom in the way that customers place their bets.

William Hill Sports Betting Promotions.jpg

Other Promotions & Limited-Time Offers

Promotions are rife at William Hill, and there are daily free spins, exclusive odds boosts, tournaments, live casino promos, and free bingo offers.

Review of William Hill User Experience & Website Design

User Experience & Interface Design (Mobile)

4.5/5

Navigating William Hill’s platform was a breeze. The dark blue and white design is clean, with sports, casino, and esports sections clearly laid out. As a beginner, you’ll appreciate the intuitive menus, while experienced bettors like me found the detailed betting options accessible. Pages loaded quickly, and the search function helped me locate specific games or markets instantly. The desktop site’s depth can feel overwhelming initially, but it’s a goldmine for seasoned users.

William Hill Mobile Experience

William Hill’s dedicated mobile app for iOS and Android is a game-changer. I tested both, and the app’s touch-friendly menus and condensed game views made betting effortless. The bet slip was accessible with one tap, and live streaming worked flawlessly.

All desktop features, including cash-outs and casino games, are available on mobile. The iOS app scores 4.7/5 on the App Store, but the Android version is absent from Google Play, requiring a direct download. Trustpilot’s 1.3/5 rating stems from customer service complaints, not app performance.

William Hill Desktop vs. Mobile – What’s Different?

The desktop site offers a broader view, ideal for multitasking across markets or games. Mobile condenses this into a streamlined interface, prioritizing quick bets and touch navigation. I noticed no exclusive mobile features, but the app’s high-resolution graphics enhanced casino games. Desktop felt slightly cluttered for new users, while mobile was more approachable.

Product Features

4.7/5

William Hill delivers a robust mix of sportsbook, casino, and esports betting, all accessible via a polished platform. Here’s a snapshot:

Feature	Rating
Sports Betting	5/5
Casino Games	4/5
Esports Betting	5/5
Avg. Score	4.7

William Hill Sports Betting Review – Markets, Odds & Live Betting

William Hill’s sportsbook impressed me with its depth and polish. I placed bets on football, tennis, and snooker, finding the platform’s competitive odds and live betting features top-notch. The #YourOdds bet builder let me craft custom bets, adding a personal touch.

Betting Markets at William Hill – From Popular Leagues to Niche Sports

William Hill covers over 36 sports, from football betting and horse racing to niche options like GAA Hurling and lotteries. I tested football markets, finding over 100 options per Premier League match, including corners, player props, and handicaps. Unique markets like politics and TV specials set William Hill apart. Here’s the full list:

American Football	Golf	Snooker
Athletics	Greyhounds	Squash
Australian Rules Rugby	Handball	Table Tennis
Badminton	Horse Racing	Tennis
Baseball	Ice Hockey	TV/Specials
Basketball	Lacrosse	UFC
Boxing	Lotteries	Virtual World
Cricket	Motor Racing	Volleyball
Cycling	Motorbikes	Winter Sports
Darts	Netball	Rugby League
E-Sports	Politics	Rugby Union
Football	GAA Football	GAA Hurling

William Hill Sports Betting Odds – How Competitive Are They?

William Hill’s odds are highly competitive, with an average overground of 106.45% across football, tennis, and horse racing - well below the 110% industry threshold for substandard odds. I compared football odds to Bet365 and found William Hill’s margins slightly tighter for Premier League matches. You can switch between decimal, fractional, or American odds formats via a dropdown menu. Daily odds boosts, especially for football and horse racing, added value during my tests.

Live Betting & Streaming – Real-Time Action, Cashouts & Odds Updates

William Hill offers an excellent live streaming experience, making it easy to follow events tied to your in-play bets. The quickest way to access available streams is by visiting the in-play section and ticking the live streaming box, which filters events to show only those with streaming options.

Alternatively, you can browse the sports betting markets and look for a small TV icon next to events that are streamable. While not every fixture supports live streaming, William Hill generally outperforms most betting sites in this area.

During testing, I placed a live bet on a tennis match and found the odds updated smoothly in real time, enhanced by a visual tracker and live stats. Streaming coverage included horse racing and selected football matches, with high-quality performance throughout. The partial cash-out feature also worked flawlessly, allowing me to lock in profits mid-event, with quick and reliable settlements.

Betting Limits & High-Wagering – What Are the Minimum & Maximum William Hill?

Minimum bets start at £0.03 for singles, doubles, and trebles, and £0.01 for accumulators (4+ selections). Maximum bets vary by market and are determined case-by-case. Responsible gambling tools, like daily/weekly deposit limits and self-exclusion, are easily set via account settings, ensuring safe betting.

Is William Hill Sportsbook Worth It?

William Hill’s sportsbook shines with its market variety, competitive odds, and live streaming, making it one of the best betting sites for UK punters. The #YourOdds feature and daily boosts make it stand out. However, more niche sport promotions would elevate it further. It’s ideal for football, horse racing, and esports bettors seeking a reliable, feature-rich platform.

William Hill Casino Review – Slots, Live Dealers & Exclusive Games

William Hill’s casino offers over 700 games, blending slots, table games, and live dealer options. Testing the platform, I enjoyed the variety from top providers like Playtech and Evolution Gaming, though the slot library felt slightly limited compared to newer casinos. Exclusive titles and a strong live casino were highlights.

Casino Game Selection – 700+ Titles & Premium Providers

The casino boasts over 400 slots, 20+ table games, and a robust live dealer section. Major providers include Playtech, NetEnt, and Evolution Gaming. I played Age of the Gods and found its graphics crisp. Exclusive games like Wildfire Wins Extreme add uniqueness.

RTP & Payouts – Which Games Have the Best Returns?

I compared RTPs, finding William Hill’s Gates of Olympus and Bigger Bass Splash at 96.5%, among the highest. Progressive jackpot slots like Mega Moolah offer payouts exceeding £8 million, while Fishin’ Frenzy Jackpot King averages £3 million.

William Hill Slots – Jackpot Games & Popular Picks

Slots dominate with titles like Book of Dead and Big Bass Bonanza. I tested Jackpot King slots, where jackpots regularly hit £2 million. Exclusive titles like Taro’s Tale impressed with unique mechanics. Daily “Must Drop” jackpots, like Reel King Mega, ensure frequent wins.

Exclusive Games – William Hill’s Unique Offerings

There is an impressive amount of exclusive slots and live casino games at William Hill. There’s titles such as William Hill Gold: Link and Win, William Hill Gold Blitz, Hyper Strike William Hill in the slots library. The Live Casino gives you exclusives including William Hill Royal Roulette and William Hill Mayfair Blackjack.

Instant Games – Fast-Paced Gambling for Quick Wins

William Hill has a decent selection of instant games such as Aviator, Dice, Blocks, Colors. There’s also a handful of scratchcards if fast play is your go-to.

Live Dealer Games – Real Casino Experience at William Hill

The live casino, powered by Evolution Gaming and Playtech, offers blackjack, roulette, baccarat, and game shows like Crazy Time. I played Lightning Roulette, enjoying HD streams and professional dealers. VIP tables for high rollers are available, with blackjack limits reaching £5,000 per hand.

William Hill Poker – A Unique Twist on Classic Poker

William Hill’s poker, part of the iPoker Network, offers Texas Hold’em, Omaha, and 7-Card Stud. I joined a Sit & Go tournament, finding decent traffic and soft competition. Daily freerolls and a first-deposit bonus (100% up to a limit) were appealing, though serious players might prefer PokerStars.

William Hill Casino Betting Limits – Are There High Roller Games?

Slot bets range from £0.10 to £100, while live dealer games like blackjack allow £0.10 - £5,000. Limits don’t vary by payment method, but winnings caps apply (e.g., £30 max from free spins). High-roller tables cater to big spenders, especially in live casinos.

Is William Hill Casino Worth It?

William Hill’s casino excels with its live dealer games and exclusive slots, backed by premium providers. However, the limited slot variety and high wagering requirements disappoint. It’s best for players seeking a trusted platform with strong live casino offerings and occasional big jackpots.

William Hill Esports Betting Review – Games, Tournaments & Live Action

William Hill’s esports betting impressed me with its coverage of major titles and live features. I tested bets on CS:GO and Valorant, finding the platform intuitive and odds competitive.

Esports Betting at William Hill – What Games Can You Wager On?

William Hill covers CS:GO, DOTA 2, League of Legends, Valorant, Call of Duty, Starcraft 2, and Overwatch. Bet on the winner of individual eSports matches, the correct score, the winner of first, second or third rounds, who'll draw "first blood" in a match or destroy the first turret in a MOBA. Whatever eSports betting odds you're looking for, you'll find them here at William Hill.

Esports Tournaments – Bet on the Biggest Events

William Hill offers betting on major tournaments like CS:GO Majors and LoL Worlds. I found markets for regional events too, though early wagering options for future tournaments were limited. Check the esports section for upcoming events.

William Hill Esports Odds – Are They Competitive?

I thought the eSports odds were excellent. Many of the odds are boosted but depend on what you are betting on.

I did notice an eSports promo. If you can't find the eSport betting market or odds that you want, just tweet William Hill with #YourOdds and they’ll price up your bet.

Competitive Esports Betting Odds at William Hill

William Hill’s esports odds hold up well against traditional sportsbooks, though dedicated esports platforms offer slightly better margins. Live odds adjusted rapidly during my tests, crucial for in-play betting.

Live Betting & Streaming – Watch Esports in Real Time

In-play betting on esports is robust, with markets like next kill or map winner. I streamed a Valorant match directly on the platform, with no lag. Interactive tools like live trackers and stats aided my decisions, making live betting engaging.

Esports Betting Limits – Minimum & Maximum William Hill

Esports bets start at £0.03, with maximums varying by event. Responsible gambling tools, like deposit limits, apply to esports, ensuring safe betting.

Is William Hill Esports Betting Worth It?

William Hill’s esports betting is strong, with major games, live streaming, and competitive odds. The lack of niche titles or dedicated promotions is a drawback. It’s ideal for casual esports bettors or those already using the sportsbook.

Customer Support

Customer Service

4/5

William Hill’s 24/7 support via live chat, email (customerhelp@williamhill.co.uk), and phone (0870 518 1715) was responsive.

I tested live chat, resolving a bonus query in under five minutes. The FAQ section covered most basics, but peak-time delays were reported by some users.

Support Method	Details
Live Chat	24/7, via website/app
Email	customerhelp@williamhill.co.uk
Phone	0870 518 1715 (08:00–22:00)
Twitter	@WilliamHill

Deposit & Withdrawal Methods at William Hill (Updated 2025)

Deposit & Withdrawal

4.5/5

William Hill supports a variety of payment options for UK users, ensuring seamless deposits and withdrawals. Deposits are instant, with minimums starting at £5–£10, while e-wallet withdrawals process within 24 hours. For detailed guides, check our dedicated pages on William Hill’s deposit methods and William Hill withdrawal methods.

Method	Deposit Min/Max	Withdrawal Min/Max	Deposit Time	Withdrawal Time	Fees
Debit Cards	£5 / £99,000	£5 / £33,000 (Visa, Mastercard, Maestro)	Instant	30 mins–4 hours (Visa Direct); 1–3 days (others)	None
PayPal	£10 / £5,500	£10 / £5,500	Instant	Same day	None
Skrill	£10 / £80,000	£5 / £80,000	Instant	Same day	None
Neteller	£10 / £25,000	£5 / £25,000	Instant	Same day	None
Paysafecard	£10 / £200	N/A (Bank Transfer)	Instant	3–5 days (Bank Transfer)	None
Bank Transfer	£5 / £99,000	£25 / £100,000	Instant	3–5 days	£5 (in some cases)
Apple Pay	£5 / £99,000	N/A	Instant	N/A	None

Step-by-Step Guide to William Hill Registration

Registering on William Hill is straightforward. Here’s how I did it:

1
Visit the Site: Click “Join” on the William Hill website or app.
Visit the Site
2
Fill Details: Enter personal and contact info (name, email, address).
Fill Details
3
Verify ID: Upload a passport or driving license for age verification.
4
Deposit & Opt-In: Deposit £10 and opt-in for bonuses.
Deposit & Opt-In
5
Start Betting: Your account is active post-verification (within 12 hours).

William Hill Security Measures

I felt secure using William Hill, thanks to TLS encryption and 2FA options during login. The KYC process was smooth, requiring a passport and utility bill. The platform’s UKGC licensing and IBAS membership reassured me of its commitment to fair play.

Responsible Betting

William Hill prioritizes responsible gambling with tools like deposit limits, reality checks, and self-exclusion. I set a £50 weekly limit easily via account settings. Links to GamCare and GAMSTOP ensure support, helping you bet safely and control risks.

Final Verdict – Is William Hill the Right Choice for You?

William Hill is a powerhouse for sports and esports bettors, offering extensive markets, competitive odds, and live streaming. The casino is solid but lacks slot variety. High wagering requirements and customer service hiccups are drawbacks. It’s best for UK bettors seeking a trusted, all-in-one platform with the added benefit of the William Hill PLUS Card for in-store betting rewards.