Claudia Hartley

She began her freelance journey in 2016, working with brands such as Blexr, ViaTravelers, and SelectSpecs. Over time, she developed a natural ability to turn complex topics into accessible, reader-friendly content, whether through long-form guides, landing pages, or editorial pieces.

In October 2023, Claudia took on a full-time role as Senior Content Writer & Editor at Intent. During this period, she sharpened her skills in content strategy, optimisation, and team collaboration, while working with tools like Ahrefs and Google Search Console. She also played a key role in maintaining editorial quality and supporting other writers.

Since 2024, Claudia has returned to freelance work, partnering with a range of well-known digital agencies, including Gambling.com Group, ICS-digital, Helicon One Digital, Double Up Media, and Acceleron Media. Her work is largely focused on betting and iGaming content, where she consistently delivers pieces that are both informative and performance-driven.

Alongside writing, she brings solid experience in editing, CMS platforms, and analytics. Claudia’s adaptable style and attention to detail ensure her content not only reads well but also performs, making her a reliable voice in the space.