Farah Barry

She has been working as a freelance SEO writer since 2019, producing high-quality content across online casino, sportsbook, and bingo verticals. Her work is tailored to specific markets, including the UK, Ireland, Canada, New Zealand, India, and South Africa, ensuring it resonates with local audiences while meeting performance goals. Over the years, she has partnered with leading names such as Gambling.com Group, Growth Leads, Casino Guru, SportsBoom, and iGaming Content Services.

In addition to her freelance work, Farah has held senior in-house roles that have shaped her broader skill set. Most recently, she was Content and Brand Manager at the Irish Management Institute, where she led content strategy across multiple channels, including email, social media, webinars, and podcasts. She also previously worked as a Content Specialist at UCD Professional Academy, managing large-scale campaigns, budgets, and cross-team collaboration.

Her earlier career includes roles in CRM and digital editing with brands like Betway and Brown Thomas Arnotts, where she gained valuable experience in customer engagement, campaign execution, and brand voice development.

Now running her own business, Diamond Cat Digital, Farah combines strategic thinking with hands-on content creation. She is known for her attention to detail, adaptability, and ability to deliver content that not only reads well but performs.