James Fuller

Professional background

After studying Sport & Leisure Management at Sheffield Hallam University, James began his career in iGaming in 2015. As a keen football fan, he focused on expert betting tips and sports betting guides. This included coverage of major events, including Euro 2020, the 2022 World Cup, The Grand National, and The Summer Olympics.

James’ expertise in sports betting was noticed by Talksport, where he wrote guides and predictions on the English Premier League, Tour de France, Cheltenham Gold Cup, and other major events. He also kept a close eye on football transfers, managerial changes, and promotions/relegations.

Having worked on a freelance basis for over a decade, James wrote content for the likes of Gentoo Media, Clickout Media, and the Gaming Innovation Group. This included reviews of major operators in the UK and other English-speaking markets. As well as writing, James has experience as an editor and managing a small team of copywriters.

Other sites James has written for include safebettingsites, basketballinsiders, casinotopsonline, and readwritemalaysia.

What Makes James An Expert

James has fantastic knowledge of betting operators, markets, odds formats, and promotions. He has a keen eye for detail and knows what to look for when picking winners. James has an engaging writing style and ensures that the copy is accurate and useful to readers who are looking to get into betting or improve their success rate.

James Top Tips

• Take time to find value: It is relatively simple to back the best sports teams and players. However, James suggests spending time browsing markets and finding better value on outsiders.
• Read the bonus small print: James knows the importance of reading the T&Cs. Consider the minimum deposit, wagering requirements, eligible markets, and minimum odds.
• Watch games live where you can: Take advantage of live streaming services to get the best understanding of sporting events. This puts you in the best possible position to make accurate in-play predictions.
• Only bet what you can afford to lose: James knows the importance of responsible gambling and always points out how important it is to only wager what you can afford to lose. This helps to ensure that you don’t get into financial difficulty from what should be an entertaining pastime.

Work Experience

• Readwrite – Content Writer (2023-2026)
• Gaming Innovation Group – iGaming Copywriter (2021-2023)
• Gentoo Media – iGaming Specialist (2018-2021)
• Media Skunk Works – Betting Writer (2015-2017)

Education

James has completed training with many of the organisations he has worked with. This includes SEO optimisation and keyword research. He is a keen learner who is constantly looking to improve his skills.

Q&A

Why did you get into the sports betting industry?

I have always had a passion for sports, whether it be football, cricket, rugby, or motor racing. After developing my skills as a writer, I began working for bookmakers and betting publications. I never looked back!

How do you spot value in the markets?

I use my expert knowledge of the teams and players involved to find value. I carry out extensive research on injuries, form, H2H, and motivation for victory to find suitable markets.

What are my favourite sports to bet on?

Football is my bread and butter, and the range of markets helps to keep things interesting. I would also recommend horse racing, tennis, and cricket, as there are thousands of daily markets.